AI Insights · Timothy · January 2024
Top 5 Music and Audio Apps in Kenya Q4 2023
Explore the performance of the top 5 music and audio apps in Kenya during Q4 2023, featuring trends in weekly downloads, revenue, and active users.
During the fourth quarter of 2023, Kenya saw significant trends in the performance of its top 5 music and audio applications, according to data from Sensor Tower. These apps showed varying trends in weekly downloads, revenue, and active users across the unified platform.
Pocket FM: Audio Series from Pocket FM Corp. saw a peak in weekly downloads at 10.5K in mid-October, followed by a steady decline, ending the quarter at around 5K. The app's weekly revenue fluctuated, peaking at approximately $1K in mid-November. Weekly active users increased from 11.5K at the start of the quarter to a peak of 18.4K in mid-October, before stabilizing around 15.8K by the end of December.
Spotify: Music and Podcasts by Spotify AB experienced a notable spike in weekly downloads, reaching 29.7K in late November. Weekly revenue also showed an upward trend, peaking at $578 in late November. Active users remained relatively stable, averaging around 365K throughout the quarter, with a slight peak at 425.6K in late November.
Boomplay: Music & Live Stream from Transsnet Music Limited consistently performed well, with weekly downloads peaking at 21.6K at the end of December. Weekly revenue saw a significant increase towards the end of the quarter, reaching $432 in mid-December. Active users remained fairly consistent, peaking at 620.3K in late October.
Deezer: Music & Podcast Player by Deezer Music had a modest performance, with weekly downloads reaching a peak of 449 in late November. Weekly revenue fluctuated, peaking at $301 at the start of the quarter, and active users remained stable around 6.3K throughout the period.
Audiomack: Music Downloader from Audiomack Music Apps demonstrated a strong presence in Kenya, with weekly downloads peaking at 9.8K in late October. Weekly revenue showed a steady trend, peaking at $173 in late November. Active users remained robust, averaging around 277K throughout the quarter, with a peak of 298.2K in late October.
For more detailed insights and data, visit Sensor Tower.
